COMMUNICATION PLAN FOR THE TRANSFORMATIVE GENDER CONFERENCE 2026

Theme: Give to Gain: Action for Gender Justice

Date: 5 March 2026

Venue: Abuja Continental Hotel

Organisers: Christian Aid Nigeria and the African Centre for Leadership, Strategy and Development (Centre LSD), under the Side-by-Side Movement

Budget: ₦1,500,000

A. Pre-Conference Communication and Visibility

Jingle Production

Produce a one-minute jingle to create awareness and enhance visibility for the conference.

Jingle Airing

The jingle will be aired on a selected radio station (Democracy Radio or any other station recommended by Christian Aid).

Media Appearance

A media appearance will be organised on a selected radio station, featuring representatives from Christian Aid Nigeria and Centre LSD. This will help generate interest and build momentum ahead of the conference.

Press Release

A press release will be written and published 48 hours before the conference and shared across Centre LSD’s social media platforms.

Social Media Campaign

Audio-to-Video Content:

The jingle will be converted from audio to video format for use on Centre LSD’s social media platforms. Centre LSD has over 93,000 followers on Facebook, this will be strategic in promoting the conference.

Podcast Session:

At least one podcast session will be held with an available panellist to discuss the programme and outline what participants should expect from the conference.

Content Design and Promotion:

Scheduling, and promotion of digital materials, including e-flyers, e-banners, infographics, and sponsored adverts.

Media Invitations and Follow-ups

Media mapping, calls, and confirmations will be conducted to identify and engage key media organisations with wide listenership and viewership.

Suggested media outlets include:

Television Stations (7): Arise TV, NTA, Channels TV, AIT, News Central TV, Trust TV

Radio Stations (4)

National Dailies (7)

Online Media Platforms (5)

D. On-site Conference Communication

Live coverage and reporting

Photography and videography

Full-day coverage with edited highlights

Live social media updates

Real-time posts, quotes, and visuals

E. Branding and Visibility Materials

Stage branding, banners, and directional signage

Media kits

Press folders (including briefs, agenda, and factsheets)

F. Post-Conference Communication and Knowledge

Products Posting of photographs

Reels and short videos

Highlight videos.

Development and dissemination of the conference communiqué

Conclusion

This communication plan is designed to maximise visibility, media engagement, and public participation before, during, and after the Transformative Gender Conference 2026, ensuring sustained impact and broad dissemination of key messages.

Breakdown:

Proposed Amount: 1,500,000

Conventional Media Coverage: 1,000,000

Social Media-400,000

Podcast-100,000

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